Inside my process for combining AI prompts to create unique, personal content
We’re drowning in AI-generated content. It’s everywhere – flooding blogs, social media, and even major publications. And let’s be honest, most of it is mind-numbingly bland. You can spot it from a mile away: generic insights, robotic structure, and that same lifeless tone that makes your eyes glaze over.
Here’s the hard truth: trying to create unique content with basic prompts is destined to fail. Why? Because while AI has access to vast amounts of general knowledge, it doesn’t know what you know. It can’t tap into your experiences, your unique insights, or your particular way of seeing things. To create content that actually stands out, you need to pour your own brain into the prompts.
Through countless hours of experimentation, I’ve discovered that creating truly original content isn’t about finding one perfect prompt – it’s about using a strategic series of prompts that work together. Each piece of an article – from headline to conclusion – needs its own specialized prompt to capture your unique perspective and expertise.
The brutal reality of AI content right now
Most people approach AI content creation completely wrong. They craft what they think is a clever prompt, paste it into ChatGPT, and expect magic to happen. Instead, they get the same generic content everyone else is getting – because they’re all essentially asking for the same thing in slightly different ways.
I’ve reviewed hundreds of AI-generated articles across different industries, and the pattern is always the same. Generic opening statements about “the rapidly evolving digital landscape.” Predictable structures with obvious transitions like “but here’s the thing” or “remember, the key is.” And those awful conclusions that remind you of “the importance of staying ahead in today’s fast-paced world.”
The problem isn’t with the AI – it’s with our approach to using it. When you feed AI a basic prompt, it draws from its training data to generate content that fits the general pattern of what you’ve asked for. But that’s exactly why everything sounds the same. You’re getting an amalgamation of existing content, restructured to fit your request.
Why basic prompts fail
Think about it this way: when you write a basic prompt like “write an article about content marketing,” you’re essentially asking AI to create content based on what everyone else has already said about content marketing. You’re not injecting any of your unique knowledge, experiences, or insights into the process.
This is where most people get stuck. They blame the AI for producing generic content, when in reality, they haven’t given it anything unique to work with. The AI can’t magically know about that successful campaign you ran last year, or the unexpected insight you gained from a failed project, or your particular approach to solving common industry problems.
The 5 prompts I use to create custom content
After months of testing different approaches, I’ve developed a specific sequence of prompts that work together to create genuinely unique content. Each prompt builds on the previous one, helping to craft content that actually reflects my voice and expertise.
Here’s the thing about working with AI – it’s not about finding one perfect prompt. It’s about understanding that different parts of your content creation process need different types of guidance. You wouldn’t use the same prompt to craft a compelling headline as you would to write a detailed case study. Each element needs its own specialized approach.
Breaking down my prompt system
I start with a headline-specific prompt. This is all about capturing attention while staying true to what the piece will deliver. The headline prompt focuses on clarity and impact, helping to frame the entire piece before we dive into the details.
Then comes the outline prompt. This is where I pour in my expertise and unique angle. Instead of letting AI create a generic structure, I guide it to build a framework that reflects my specific approach to the topic. It’s like creating a custom blueprint for the content that follows.
The introduction prompt is next, and this is crucial. A great introduction sets the tone for everything that follows. My introduction prompt is designed to hook readers with a bold statement while establishing my unique perspective on the topic.
For the main content, I use a specialized article writing prompt. This is where the magic really happens. The prompt incorporates specific examples from my experience, my particular way of explaining concepts, and my authentic voice.
Finally, there’s the meta description prompt. While this might seem minor, it’s essential for ensuring your content gets found and clicked. This prompt helps capture the essence of your piece in a way that appeals to both search engines and real people.
Making the prompts work together
The real power comes from how they build upon each other. Each step in the process informs the next, creating a cohesive piece of content that feels authentic and original.
When I start with my headline prompt, I’m not just trying to create a catchy title. I’m setting the direction for everything that follows. The headline becomes a promise to the reader, and every other prompt I use must help fulfill that promise.
The outline prompt takes that headline promise and expands it into a practical framework. But here’s where most people mess up – they let the AI create a generic outline. Instead, I feed the outline prompt with specific points I want to cover, my unique perspective on the topic, and real examples from my experience. This gives the AI a clear understanding of how I approach the subject.
By the time I get to the introduction prompt, I have a solid foundation. The AI knows my angle, understands my structure, and has a clear picture of where we’re heading. This allows me to create an opening that genuinely reflects my voice while setting up the rest of the content effectively.
Adapting the system for different content types
What makes this approach so powerful is its flexibility. The basic framework remains the same, but the specific prompts can be tweaked based on what you’re creating. When I’m writing a how-to guide, I adjust my prompts to focus more on practical steps and examples. For thought leadership pieces, I modify them to emphasize unique insights and industry analysis.
The key is maintaining consistency in your approach while being flexible with the details. Your experience, your knowledge, and your unique perspective should always be the foundation of your prompts, regardless of the content type you’re creating.
Start building your own prompt system
I’ve shown you my approach to creating unique content with AI, but what matters now is how you’ll adapt this system for your own needs. The core concept is simple: layer your prompts strategically, inject your unique expertise into each step, and maintain consistency across your content creation process.
Don’t expect perfection from your first attempt. Start with one piece of content. Use separate prompts for your headline, outline, introduction, main content, and meta description. Feed each prompt with your specific knowledge and experiences. Then analyze the results and adjust your approach.
The real power of this system isn’t in the individual prompts – it’s in how they work together to create something genuinely yours. Your expertise, your voice, and your unique perspective are what will make your content stand out from the sea of generic AI-generated articles flooding the internet.
Take what I’ve shared, make it your own, and start creating content that actually reflects who you are and what you know. That’s how you’ll cut through the noise and create something worth reading.